About us
A few simple words. A family story.
CoachJoe began with a medal a father made for his son.
“We could sell these.”
How it began
Alexandre’s idea.
Alexandre was nine when he received a medal his father had made for him. His reaction was simple: “We could sell these.” Those few words sparked the idea for CoachJoe.
That idea became a family project: creating custom awards to celebrate effort, progress and achievement. Keepsakes that bring us back to a moment we are proud of.
A family business in Québec
Made here. For your proudest moments.
Your medals take shape in our Saint-Hubert workshop. We design them with you and make them locally, from working the material to printing and assembly.
Behind every request is a team, an association or someone planning a meaningful moment. We help you turn it into something that feels like you, working through the details together.
Explore our medals